Responsible for positioning United Way of Metropolitan Dallas (UWMD) as the premier health and human service organization in North Texas through the strategic management of marketing and communications activities. Leads the effort to ensure a consistent brand experience that aligns with the community impact model of operations and UWMD’s mission and vision.

Marketing:

Develop and implement a comprehensive marketing plan that supports the achievement of United Way’s strategic goals and business objectives, maintaining the integrity of the United Way brand image.

Monitor market trends and identify opportunities for cultivating meaningful relationships and brand loyalty amongst existing and potential donors.

Manage the development and execution of market segment relationship building strategies.

In partnership with Resource Development and Community Investment, position existing product offerings and develop new investment products, messaging, etc. to maximize campaign revenue and demonstrate the value of United Way to our investors.

Lead the development and implementation of annual market research activities. Present results and recommended action to appropriate staff and volunteers.

Brand Planning and Management:

Effectively integrate and align organizational strategies to deliver on United Way’s brand promises.

Oversee the consistent presentation and ongoing development of United Way’s brand positioning.

Recruit, train and support members of the Brand Leadership Council, a volunteer committee that provides marketing expertise, input and resources to enable United Way to achieve its brand development and communications goals.

Communications/Public Relations

Direct the implementation of a year-round communications plan, designed to support organizational objectives that incorporate media relations, paid and in-kind advertising, and interactive communications.

Provide advice and counsel regarding communications needs to the CEO, department heads, and key volunteers as needed.

Oversee the development and production of organizational print and electronic communications, working in partnership with the resource development and community investment staff.

Manage the development and implementation of year-round public relations strategies.

Develop and implement strategic communications messages.

Direct pre-emptive and reactive crisis communications activities.

Prepare and train key volunteers, staff and others as media spokesmen for the organization.

Identify strategic opportunities to help position CEO and COO as community leaders and experts on current trends in philanthropy and public-private partnerships through speaking engagements, panel discussions, volunteer service, etc. in both the private sector and non-profit community.

Staff Management:

Provide ongoing leadership and management to the members of the Brand Strategy team to ensure success in meeting personal and departmental objectives.

Be a role model for the organizations values; respect, integrity, teamwork, excellence, adaptability and initiative.